The Story

2017-18 Gold Addy Award Winner | 2018 National Addy Award Winner | 2019 Hermes GOLD Creative for Art Direction

Problem: Calling for help may provoke an attacker

Solution: Provide a way for victims to inconspicuously call for help

AD & Editing: Shoaib Ali & Alex Roper

Copywriter: Julian Castillo

Talent: Charlotte Friend (Actress) | Sam Hoffman (Actor) | Carlyn Hinojosa (VO)

The Film