Amazon
The Story
2017-18 Gold Addy Award Winner | 2018 National Addy Award Winner | 2019 Hermes GOLD Creative for Art Direction
Problem: Calling for help may provoke an attacker
Solution: Provide a way for victims to inconspicuously call for help
AD & Editing: Shoaib Ali & Alex Roper
Copywriter: Julian Castillo
Talent: Charlotte Friend (Actress) | Sam Hoffman (Actor) | Carlyn Hinojosa (VO)